Art of Reggae is responsible for collecting, processing, storing and safe-keeping personal and other information as part of providing a service and carrying out our regular business activities. We manage personal information in accordance with the Data Protection Act of 2018. Any questions regarding our processing of personal data should be directed to us via email@example.com.
Our Privacy Statement governs any kind of processing where we are acting as a data controller or co-controller (including collection, use, transfer, storage and deletion) of personally identifiable information (any information that may be used to identify a physical person, and any other information associated therewith) about natural persons. This statement applies to our processing of data collected through any means, actively as well as passively, from persons located anywhere in the world.
We are guided by the following principles when processing data:
- We will only collect data for specific and specified purposes; we will make it clear at the point when we request your information, what we are collecting it for and how we are going to use it;
- We will not collect data beyond what is necessary to accomplish those purposes; we will minimise the amount of information we collect from you to what we need to deliver the services required;
- We will collect and use your personal information only if we have sensible business reasons for doing so, such as sending you occasional emails with information about the Site, new course offerings and other new products added to the Site.
- We will not use your data for purposes other than those for which it was collected, accepted as stated within our policy, or with your prior consent;
- We will seek to verify and/or update your data periodically and we will accept requests from you for amendment of the data held;
- We will apply high technical standards to make our processing of data secure;
- Except otherwise stated, we will not store data in identifiable form longer than is necessary to accomplish its purpose or as required by law.
The information we may collect about you only includes:
- First name and surname
- Billing address
- Delivery address
- Email address
- Phone number
- Contact details
- Purchase details
- Credit card details
We DO NOT collect any sensitive data about you. Specifically, we do not collect the following information:
- Details about your race or ethnicity
- Details about your religious, philosophical or political beliefs
- Details about your sex life, sexual orientation
- Details about trade union membership(s)
- Details about your health, and genetic and biometric data
We will collect information from you when:
- You sign up to our Membership or mailing list
- You download an opt-in
- You join a course, membership or program
- You contact us for information via our website or social media channels, by phone or email
- You post on our social media channels, website or blog
- You work with us in a commercial capacity
We may use the information collected to:
- Allow you to process a booking for a product or course
- Create a profile for you on our site
- Send you our newsletters/automated emails or provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes
- Ensure that content from our site is presented to you in the most effective manner for you and your computer
- Allow you to participate in the service you have chosen to do so
- Notify you about changes to our service
LEGAL BASIS FOR PROCESSING YOUR DATA
The General Data Protection Regulation (GDPR) provides that processing of your data shall only be lawful if and to the extent that at least one of the following applies:
- You have consented
- For the performance of a contract
- For compliance with a legal obligation which we must perform
- To protect vital interests of your or another person
- It is in the public interest
- It is in the legitimate interests pursued by us or a third party
We collect data for the purposes set out above. Data is managed to ensure that it is either erased from our system when it is no longer required for the purpose for which it was collected, retained for legal reasons or minimised and retained.
Any health data collected from you has special protection and is limited to that permissible by law.
LINKS FROM OUR SITE
We will make it as easy as we can for you to opt out of unwanted processing, providing it does not restrict our ability to provide you with the primary service you have requested.
Please note if you wish to unsubscribe from any marketing emails that you have signed up for, you can do so by clicking on the unsubscribe link on any marketing emails that are sent to you. It may take 24 hours for this to become effective.
WEBSITE ANALYTICS & TARGETED MARKETING
We use website analytics to provide the best user experience and service to you and to evaluate and improve our site. We utilize third party data analytics service providers Google Analytics to improve our visibility and to monitor website browser behavior and navigation across our site.
These third-party data analytics service providers collect this information on our behalf in accordance with our instructions and in line with their own privacy policies. Our service providers may collect the following data about the way you use our site, which will almost always be anonymized and aggregated before reporting back to us:
- Number of visitors to our site
- Pages visited whilst using the site and time spent per page
- Page interaction information, such as scrolling, clicks and browsing methods
- Source location and details about where users go when they leave the site
- Page response times and any download errors
- Other technical information relating to end user device, such as IP address or browser plug-in
From time to time we may use the information collected about you to present you with targeted advertisements using platforms such as Facebook, Twitter, Google, Instagram or other social media platforms.
CHANGES TO OUR POLICY & FUTURE PROCESSING